In this, the first of a series of articles on New i.d interiors, Your Showhome looks at the company’s history, here it stands today, and features a case study on a current project.
With a combined total of over twenty years experience in contract furnishing behind them, brothers Daniel and Jonathan Caplan started New i.d in August 2000. Their mission was to build a sector-leading interior design business offering innovative, bespoke creative solutions with top quality finished products at realistic prices. Testament to the success of their venture is New i.d’s enviable reputation and position in the industry, combining a mix of creativity and daring with experience, pragmatism and cost-effectiveness to meet, and often exceed, the
demands of their extensive list of clients. The group’s activities cover five main areas,
- Designing and furnishing buy to let investment property for corporate and private investors,
- Design and furnishing of show homes for developers
- Private interior design and furnishing for individuals and owner-occupiers.
- Specialist upholstery manufacturing
- Specialist flooring provider
Wth its own flooring and upholstery divisions and over 25 ull time staff that include designers, fitters, upholsters and loor layers, New i.d can assure total communication between Prect manager and client and complete control over each stage of the project.
Notable clients include leading developers St George PLC, Berkeley Homes, Great Portland Estates, Shanly Homes and St James, as well as many smaller building companies and individual investors. New i.d input has contributed to their clients achieving numerous property sales and lettings. Never resting on their laurels and always looking for new ways to make the fitting out of investment property a painless
experience, New i.d can now offer three fixed furnishing packages, very competitively priced, that comprise the main items of furniture required to let a property out, and can be delivered at short notice.
Case Study: Hillside Mansions, Merry Hill Road, Bushey, Herts Shanly Homes’ unique development amongst the leafy countryside of Hertfordshire, consists of twenty-one exquisitely refurbished two and three bedroom apartments, with many original features retained and restored, on a landscaped site steeped in history, being the home of Sir William Barclay Peat, whose family founded Barclays Bank and, latterly, Hillside Studios which produced many television and radio programmes of the day. New i.d was commissioned to design and fit out the show home, a 2-bed, 2-bath apartment with large living/dining area.
The brief required flooring, window trimmings, furniture, wall coverings; both wallpaper and paint, pictures and mirrors. The target market would mainly be buying to live in; so all treatments would be of the highest quality, with some items designed specifically for this development. New i.d also designed the lobby area, the theme reflecting the old studios, with furniture uniquely designed to enhance
the original features and large monotone prints referring to the building’s previous usage. Elizabeth Godwin, Sales Manager of Shanly Homes says:
“We have a good working relationship with New i.d, this is the first time I have worked with New i.d and I have to say how pleased I am with the service provided and the end product. From our first meeting with the design team, they generated great enthusiasm. We spent a lot of time talking about our requirements and clearly they had done their homework. The designers had visited site, walked the
development to really get a feel for the project, and then focussed on what was important, producing a beautiful scheme really utilising the space available. This was not an easy scheme and nothing was too much trouble for New i.d. It was very demanding and time consuming but it was well worth it, it was an absolute pleasure dealing with New i.d and I am really looking forward to working together on our next scheme”. For more information or to discuss an upcoming project, contact Daniel or Jonathan Caplan on 020 8200 5556 or email interiors@new-id.co.uk 020 8200 5556 www.new-id.co.uk Meeting and exceeding clients’ needs
