2018 marks Sycamore Lighting’s 20th birthday. To celebrate this achievement Sycamore have revealed a brand new identity. With a new name, logo and marketing strategy, SycamoreLED.com is ready to go.
Sycamore’s aim to make consumers more aware of the possibilities when it comes to lighting. They want to show consumers the huge impact great illumination can make and how it can completely transform their home. The strategy involves raising brand awareness in various sectors, so it’s an easier sell for their retailers, and they can offer an even stronger service to the consumer.
Their Innovation centre has recently been developed to create an environment where they can present products and ideas to their customers, so they can work together to develop each product, ultimately creating more desirable and saleable products. This venture alongside their fully operational on-site laboratory, (developed in 2010), makes Sycamore stand way ahead of their competitors. Being able to offer quality, innovative products is how Sycamore hope to continue their success.
Sycamore also offer a 3-step design service to all their partners, which takes the hassle out of selling kitchen lighting. Customers simply send their plans to its technical team who get the experts to work out exactly what lighting will work best for them. The retailers can then guarantee their customers that they have the best lighting scheme possible, ultimately raising consumer confidence in the kitchen retailers, and in the brand.